Dubai – 2nd December - After the immense success of the King Power "Arturo Fuente" unveiled in 2012, Hublot is today celebrating the international launch of the ForbiddenX watch in Dubai. Ricardo Guadalupe, CEO of Hublot, and Carlos Fuente Jr, grandson of the cigar factory's founder, made the journey especially for this occasion, accompanied by Marco Tedeschi who represents Hublot in the Middle East.
They met for an exclusive event which brought Dubai's greatest cigar connoisseurs and major watch collectors together at the One&Only The Palm hotel, where the ambiance of the famous Château de la Fuente was recreated for the occasion, with its distinctly Cuban flavour. Whilst enjoying music and cuisine evoking Old World Havana, the guests, all sporting their Hublot Panama hat and with a fine ForbiddenX cigar, were able to discover the watches developed in close collaboration with the Fuente family, who are very proud of their Cuban roots. A unique moment. Download Full Press Release and Specifications Here.
Fuente has owned the casa cuba brand for so many years. Why was the brand never really brought to market earlier?
Casa Cuba was a brand that my father bought way back during the early days of the embargo. The gentleman who owned the brand and a small factory, was very good friends with my grandfather. He was very old and his children were not interested in the business, so my father bought the brand. I have to tell you, it was one of my all-time favorite labels. It was an old-world label with beautiful illustrations. It represented the fusion of Cuba and America—Lady Liberty on one side and the goddess of the Siboney (native Cuban tribe) on the other. It represented a lot to me as a young man and that label was very important, so we saved it. It was particularly important in the ‘70s, when my grandfather always said, “When we go back to Cuba…” So that was a brand that I saved thinking that we would be back in Cuba someday making that brand. And time goes by; my grandfather passed away in 1973 and the situation in Cub a remains the same.